To that random writer on Grind back in 2019, natural hair isn't impractical you may have just, been doing it wrong.
We agree “wash day” is a thing and has become synonymous with long hours and tired arms. The number of tweets across our daily timelines. about switching back to relaxers proves that this stream of conflicting information has left many of us frustrated, over it, and seeking other alternatives.
This desire for lower maintenance routines can be traced back to Covid, spending a full year inside with no real need to put on a full beat or matching outfit and having so much free time has bought in a new wave of makeup girlies, athleisure wear won't die and, skincare routines have gone from 10 products to a core 4 and us natural girls have been begging for straightforward answers.
At Curl Jones, our goal is always to create a sense of ease for our clients by simplifying their routines and freeing up time for them to enjoy the things they love most.